The Centers for Disease Control and Prevention, the National Cancer Institute, and the American Cancer Society are partnering together to apply knowledge gained from the science of cancer communication to the nation’s collective efforts in cancer control.
The Cancer Communication: Uniting Systems Through Communication Science Meeting brought together cancer communication experts to discuss the latest developments and collaborative opportunities in cancer communication research and practice, with the goal of conceptualizing a national agenda for united cancer communication efforts. This event took place on August 20, 2012 in Washington, DC as an ancillary meeting to the 2012 CDC National Cancer Conference.
As work continues on bridging multiple areas of communication science to develop a unified national agenda for cancer control efforts, we would appreciate your feedback on our Cancer Communication National Blueprint and Cancer Communication Systematic Review documents. Download links and contact information are found on the right side of the page. To join the conversation on Twitter, follow @CancerComm2012 and utilize the conference hashtag #cacomm2012 in your tweets.
|Monday, August 20
8:00 – 8:30 a.m.
Omni Shoreham, Palladian Ballroom
WELCOME AND PROGRAMMATIC OVERVIEW
|8:30 – 9:00 a.m.||Welcome and Overview
Galen Cole, PhD, MPH, LPC Associate Director for Communication Science, Division of Cancer Prevention and Control, Centers for Disease Control and Prevention (CDC)
Barbara D. Powe, PhD, RN, Director, Cancer Communication Science, Cancer Control Sciences Department, American Cancer Society (ACS)
|8:30 – 9:00 a.m.||Partnering Against Cancer Today (PACT): A Blueprint for Participation
Bradford W. Hesse, PhD, Chief, Health Communication and Informatics Research Branch, National Cancer Institute (NCI)
|9:30 – 10:30 a.m.||Panel 1: Uniting Action Around Data
Moderator: Lenora Johnson, PhD, Director, Office of Communication and Education, NCI
Rapporteur: William D. Novelli, MA, Distinguished Professor, Georgetown University McDonough School of Business
|10:30 – 11:00 a.m.||Facilitated Discussion + Q & A (Panel 1)|
|11:00 – 11:15 a.m.||Break|
|11:15 – 12:15 p.m.||Panel 2: Aligning Forces for Impact
Moderator: Chuck Westbrook, Managing Director of Content, National Home Office, ACS
Rapporteur: David K. Ahern, PhD, Director, Health Information Technology Resource Center for Aligning Forces for Quality of RWJF, Brigham & Women's Hospital/Harvard Medical School
|12:15 – 12:45 p.m.||Facilitated Discussion + Q & A (Panel 2)|
|12:45 – 2:15 p.m.||Lunch (on your own)|
|2:15 – 3:15 p.m.||Panel 3: Reinvigorating Cancer Discovery
Moderator: Ann Forsythe, PhD, Associate Director for Communication, Division of Cancer Prevention and Control/Office of the Director, CDC
Rapporteur: Thomas J. Glynn, MA, MS, PhD, Director, Cancer Science and Trends, ACS
|3:15 – 3:45 p.m.||Facilitated Discussion + Q & A (Panel 3)|
|3:45 – 4:00 p.m.||Break|
|4:00 – 5:00 p.m.||Integrative Direction Setting
Moderator: Russ Glasgow, PhD, Deputy Director for Dissemination and Implementation Science, Division of Cancer Control and Population Sciences, NCI
- The Role of Communication Across the Cancer Continuum: a Systematic Review of the Literature
- For questions or comments on the Systematic Review of the Literature, please email:
- White Paper - Partnering Against Cancer Today (PACT): A Blueprint for Uniting Action through Communication Science
For questions or comments on the White Paper, please email: email@example.com
- Meeting Speaker Biographies (PDF)
- Cancer Communication: State of the Science and Practice Conference Summary Report, 2011 (PDF)
This continues to be an extraordinary time for cancer communication research and practice. Systemic changes in the health information environment are making it possible for people to connect to each other and to global resources in ways that were unimagined even 10 years ago. Innovations in social computing, smart phones, ubiquitous data systems, health information technology, and global penetration of the Internet promise to augment capacity in areas of prevention, early detection, diagnosis, coordinated care, and a lifetime of support for cancer survivors. Policy changes such as those embodied in the meaningful use requirements of the Health Information Technology for Economic and Clinical Health Act of 2009, the Affordable Care Act of 2010, and a push for Accountable Care Organizations are offering powerful new tools to cancer control specialists. New population-based data technologies can offer targets for collective action at the local, state, and national levels. 2011 Cancer Communication Conference: State of the Science and Practice
2012 Meeting Objectives:
At a broader level, the "disruptive changes" that are occurring in the health information environment may be creating a platform for broad – and transparent— participation in cancer control activities that can serve to unify efforts toward greater collective progress. The purpose of this ancillary meeting session will be to leverage components of that platform to create a national agenda for "partnering against cancer today." Specific objectives include the following:
- Present a national blueprint for cancer communication. In follow-up to a 2011 "state of the science" conference, the CDC, the NCI, and the ACS have worked with leading communication scientists to establish a blueprint to guide cancer communication scientists and practitioners in the years ahead. Science representatives from the three organizations will present a draft of that blueprint to the participants for consideration and input.
- Unite action around data. Under the White House’s "Open Government" initiative the Department of Health and Human Services is "liberating health data" for broad use in public health and community planning. Presenters will offer tools for tracking cancer control progress at the local, state, and national level using cancer relevant surveys.
- Aligning forces for system improvement. This year, the DHHS National Coordinator for Health Information Technology has announced the department’s intention to highlight cancer as a special example of how health information technology and policy changes can come together to improve systems of prevention and systems of care in the area of cancer. Attendees will identify mechanisms to tie into these efforts for systems throughout the U.S. states and territories.
- Reinvigorating Cancer Discovery. Another place where a change in the communication environment has promised to offer significant leverage is in cancer-related research. Whether in the area of translational science, recruitment to clinical trials, or in the broad area of "citizen science," new experiments are emerging to accelerate discovery by using the enhanced capacity of massively parallel research systems.